Are Liquor Prices Lower Due To The “Total Wine Effect?”


THANKS FOR JOINING US ON MID-MORNING THIS TUESDAY. IF YOU HAVE SWUNG BY THE LIQUOR STORE, YOU MAY HAVE NOTICED LOW PRICES. PEOPLE CALL IT THE TOTAL WINE AFFECT. PRICE WARS HAVE BEEN UNDERWAY AS YOU REPORTED ON THIS STORY FOR US YESTERDAY. WE HAVE BREAKING NEWS, I BELIEVE LAST NIGHT IN MAPLE GROVE. TOTAL WINE GOT PERMISSION TO OPEN ANOTHER STORE. RIGHT. THEY’RE GOING TO ROLL OUT SOME ADDITIONAL STORES. THE COUNCIL JUST APPROVED THAT LAST NIGHT. THEY WANT TO OPEN THEM ALL OVER THE AREA. THEY LOOKED AT THE TWIN CITIES AND SAID THE LIQUOR PRICES ARE OVER PRICE AND WE FEEL WE CAN UNDERCUT THE COMPETITION. LIQUOR STORES, EVERYBODY HAS BEEN CUTTING THEIR PRICES ESPECIALLY ON THE MOST POPULAR ITEMS TO COMPETE. GIVE US AN EXAMPLE OF WHAT YOU FOUND. QUESTION WENT TO HASSCALES. CAPTAIN MORGAN RUM, 1.75 MILLILITER. LAST YEAR IT WAS AT $23.95. NOW IT’S AT $19.98. THAT’S A BIG DROP . THAT’S A SIGNIFICANT DROP ATTRIBUTED TO THE FACT THAT TOTAL WINE IS PRICING IT AT THAT LEVEL. JACK WAS UP FRONT AND SAID WE’RE MATCHING THE PRICES. I THINK SOME PEOPLE WONDERED WILL THE BIG BOX MODEL WORK AS A LIQUOR STORE IN MINNESOTA WHEN WE’RE USED TO OUR SMALLER LIQUOR STORE, OUR MUNICIPAL LIQUOR STORES. IT’S UNUSUAL TO OTHER STATES, BUT PEOPLE SEEM HAPPY WITH THE PRICES OF TOTAL WINE. THERE’S SOMETHING UNUSUAL GOING ON. PEOPLE DON’T KNOW THIS ABOUT THE MINNESOTA LAW. YOU CAN’T HAVE AN EXCLUSIVE. EVERY STORE CAN HAVE ACCESS TO THE PRIVATE LABELS. IN LAKEVILLE, THE MUNICIPAL STORES ARE BUYING WINE AND UNDERCUTTING THEM. THE QUESTION THAT PEOPLE ASK, HOW DOES TOTAL WINE MAKE MONEY IF THEY’RE PRICING THE 25 MOST POPULAR SELLERS IN MINNESOTA AT COST? THEY’LL GUIDE YOU WHEN YOU ASK THEM FOR A RECOMMENDATION TO THEIR HOUSE WINE. BECAUSE OF THAT LAW, ALLOWING EVERYONE TO THE PRIVATE LABELS, IT HAS EXPOSED TOTAL WINE. EVERYONE KNOWS WHAT THEY’RE DOING BECAUSE THE LAWS IN MINNESOTA. I ASKED HAS CALS, DO YOU HAVE THINGS LOWER THAN TOTAL WINE? THEY SAID — PRAIRIE ORGANIC VODKA IS CHEAPER. THERE’S A RED WINE CHEAPER. I HAVE A LONG LIST. I DON’T WANT TO DRIVE ALL THE WAY TO BLOOMINGTON TO GET CHEAPER WINE IF YOU’RE GOING TO SAVE $15. I CAN GO TO THE GROCERY STORE AND GO TO THE WINE SHOP NICE AND CLOSE. I WOULD PREFER THAT ROUTE RATHER THAN

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