if you’re fairly new to drinking wine I’d like to show you something well… new. this here is Beaujolais Nouveau and yes, “nouveau” is the french word for “new.” Beaujolais a region in the eastern part of France, south of burgundy and the reason that they call this nouveau is because the juice in the bottle is brand-spanking-new: it’s less than a month old. Making wine is an expensive proposition, and in the 1950s the winemakers of Beaujolais got together and decided that they could get a cash infusion back into their wineries very quickly, if they released some fresh young wine every november – less than a month after the harvest. In the seventies they even came up with a clever marketing scheme, they started a race from Beaujolais to Paris to see how fast they could get the new wine to market. Very quickly Beaujolais Nouveau was embraced, and now the world awaits its release every third Thursday of November. It’s an interesting story, but what does the wine actually tastes like? For all that fuss, Beaujolais Nouveau is actually not very sophisticated. It’s young and simple. First of all, it’s a dry wine, but because it’s made so quickly and in such an uncomplicated manner, it’s often juicy and fruity. In fact because of the unique fermentation process, Beaujolais Nouveau often ends up with these crazy flavors like bananas and bubblegum. Wow! it’s just like having two bananas stuffed up your nostrils. You can probably see, wine like this is best served well chilled. Beaujolais Nouveau is one of those wines that doesn’t require a lot of deep thought, which is great because it takes the pressure off for you to just enjoy it. This is a simple, easy and affordable wine which makes it a great companion at the holiday dinner table. So that’s the lowdown on Beaujolais Nouveau. If you’ve never had it before, give it a try! Alright everybody, thanks so much for watching this week, stay tuned for next week’s and if you like what you see here don’t forget to Like, subscribe, and comment below. And if you want to go deeper and learn more about wine, spirits, and food in the meantime, you can check out some of my other videos at the Wine Living Channel on youtube. Here’s wishing you a happy and healthy holiday season full of good cheer. A Votre Santé!