Study: Wine Is A Workout For The Brain


IF YOUR KIDS ARE OBSESSED WITH VIDEO GAMES, MAYBE THEY CAN GET A SCHOLARSHIP. GOOD NEWS FOR MY KIDS. WHEN YOU THINK ABOUT WORKING OUT, WINE PROBABLY ISN’T THE FIRST THING THAT POPS INTO YOUR HEAD. NEW RESEARCH SAYS WINE GIVES YOUR BRAIN A REAL WORKOUT. THE YALE SCHOOL OF MEDICINE — THIS IS LEGITIMATE — SAYS THE OVERALL PROCESS OF DRINKING WINE ENGAGES THE BRAIN MORE THAN LISTENING TO MUSIC OR SOLVING TOUGH MATH PROBLEMS. HE HAS BEEN STUDYING — HE SPENT YEARS STUDYING HOW THE BRAIN PROCESSES FLAVOR. SURE. THAT’S HIS AREA OF STUDY. WHAT HE FOUND WITH WINE IS THAT WINE MOLECULES THEMSELVES DON’T HAVE ANY FLAVOR. WE DRINK THE WINE AND THEN OUR BRAIN MAKES UP WHAT THAT FLAVOR IS TO US. IT’S SIMILAR IN THE WAY THAT YOU SEE COLOR. YOUR BRAIN SEES THAT IN A CERTAIN WAY. SO THE WINE MOLECULES. YOU’RE WEARING BLUE TODAY. I AM. THE WINE MOLECULES GO OVER THOUSANDS AND THOUSANDS OF RECEPTORS IN YOUR MOUTH BUT ALSO IT’S PART OF THE SMELL THAT HAPPENS. WHAT THAT DOES IS IT TRIGGERS ALL THESE AREAS IN YOUR BRAIN LIKE SENSORY, EMOTIONAL AND THEN THAT IS WHAT EVENTUALLY CREATES THE TASTE. THERE’S SOMETHING TO BE SAID. WE’VE ALL HAD THAT GLASS OF WINE WHERE WE HAD IT ON A SPECIAL VACATION OR A SPECIAL MOLT. AND IT ALWAYS TASTES BETTER BECAUSE IT TRIGGERS THAT MEMORY. AND YOU THINK ABOUT THE MENTAL GYMNASTICS THAT GOES ON IF YOU’RE TASTING WINE CRITICALLY. IT’S DIFFERENT THAN IF YOU’RE JUST — A LITTLE BOONE’S FARM DOWN THE HATCH. YOU HAVE TO DO IT IN SMALL SIPS TOO. I NEVER SMELL THE WINE BEFORE I TASTE IF. YOU NEED TO. YOU NEED TO GIVE YOUR BRAIN MORE OF A WORKOUT. DO WHATEVER. HAVE FUN. ENJOY WHAT YOU’RE DOING. THIS IS FASCINATING THE WAY YOUR BRAIN PROCESSES THE FLAVORS. THERE’S JUST THE FACT THAT YOUR BRAIN ACTUALLY MAKES IT UP AND THAT YOU COULD BE TASTING SOMETHING DIFFERENT FROM SOMEONE ELSE. THEY COMPARED IT TO DRINKING WINE IS LIKE BURPIES FOR YOUR BRAIN. JASON, I KNOW HOW MUCH YOU LOVE THOSE. YOU CAN DO THEM ANYWHERE. JUST LIKE YOU CAN DRINK WINE ANYWHERE. EXCEPT IN YOUR CAR. AND IT WORKS THE ENTIRE BODY. JUST LIKE DRINKING WINE WORKS THE ENTIRE BRAIN. THAT’S HOW I DO ALL MY WORKOUTS. IT DOES MAKE YOU WONDER THOUGH WHEN YOU THINK THAT YOUR BRAIN IS BRINGING ALL THESE DIFFERENT THINGS IN TO CREATE AN IDEA OF FLAVOR. YOU WONDER IS THERE AN OBJECTIVE MEASURE OF BEING ABLE TO SAY THIS IS GOOD OR THIS IS NOT. AS SOMEONE WHO IS A FOOD CRITIC AND PART OF MY LIFE, THIS IS SOMETHING I THINK ABOUT A LOT LIKE IS THERE AN OBJECTIVE VIEW WHERE YOU CAN SAY LIKE THIS IS GOOD OR BAD. I WONDER IF THERE ARE JUST CERTAIN KIND OF FLAVOR PROFILES THAT ARE JUST MORE PLEASING TO PEOPLE. IT’S INTERESTING. BUT IT DOES REMIND YOU NOT TO DISCOUNT THE EMOTIONAL ASPECT OF DRINKING OR EATING. THE MEMORIES. THE AROMA. ALL OF THAT. IT ALL MATTERS. VERY COOL.

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