The Truth About Wine In Grocery Stores

Have you heard all the propaganda about selling
wine in grocery stores? Yes, I have. I find it very deceiving that instead of admitting
that all they want is the profits from wine sales the grocery stores choose to make it seem
like they are only trying to help the state’s grape growers and wineries. They also take the spotlight off their own
greed by making the liquor store owners appear to be the bad guys. Yes, I noticed that too. It is a very effective ploy to manipulate
the public’s opinion to think that by supporting wine in grocery stores they will be helping
the local farmers at no cost to anyone. It’s “win-win” they say. Yes, but would not like liquor stores go out of
business? Yes. And won’t there be a lot of unemployed people? Yes. And won’t most small wineries find it impossible
to get placed on the supermarket shelves? Yes, that’s right. Then why would anyone support such a bad idea? Because the supermarkets are very powerful. They spend lots of money on lobbyists to fool
the legislators, and they send lots of press releases to their
friends in the media who for some reason want to see liquor stores lose this fight. But if the supermarkets are so powerful and
control the media why do they keep losing the battle? Because even though they have lots of money
and influence, and even play unfairly by commissioning phony research and setting up
fake citizens groups, they are basically inept. They had a perfect strategy and all the money
in the world that their disposal but they executed the strategy very poorly. It kind of makes you wonder what kind of help
they can give the grape growers and wineries. Heck, they cannot even help themselves! The legislature doesn’t believe their claims
about more jobs and easy money for the state. That’s why they have rejected this bad idea
two years in a row. And governor Cuomo did not recommend wine
in grocery stores in his budget proposal this year. What are some of the lies and a half truths
the supermarkets use to fool the public? One of the biggest lies is promoting the
idea that it is the liquor stores fault that New York wines are not more popular. They say that if supermarkets sold wine every
small farm winery would benefit by selling more wine. That does not make any sense. Supermarkets have such high profit requirements
that they can only stock the best selling items in any category. Do they want us to believe that they would
choose some unknown farm winery wine over [yellow tail], franzia or Kendall-Jackson? Apparently. Do they expect us to believe that a supermarket
grocery clerk will do a better job of selling and promoting small, little-known farm wines
than a specialized wine store does? Yes. And if you don’t think so just go into any supermarket and ask one
of the dozens of highly-trained clerks you find hanging around waiting to serve you. Are you crazy? I can never find anyone in a supermarket that
is around to help me make a choice between different products. I think it is because people want to save
money, and lots of knowledgeable employees costs the supermarket money. It’s more profitable for the supermarkets to
have less employees and just give customers lower prices instead of greater service. But won’t that make selling a complex and
subtle product like wine too difficult? after all, cabernet and pinot noir are lot more complex
than dish soap or potatoes. Won’t that mean that people will gravitate
to the popular, global brands and shy away from unknown labels like the ones small farm
wineries make? Yes, exactly. And then there is the lie that liquor stores
are greedy monopolists that gouge their customers with high prices and keep out competition
through monopoly power. But how can that be? Just about anyone who can fill out the form
and pay the license fee can open up a liquor store. If anyone can open a store to sell wine how can this be called a monopoly? Wouldn’t you say that several individually
owned liquor stores in one city are much farther from monopoly than one with two or
three supermarket chains that control the public’s access to every category of food and
beverage they sell? That make sense to me. You do not have a monopoly if anyone can
open a competitive store right across the street. In reality it is the supermarkets that have
a monopoly. Every liquor store has a fairly unique selection
of wines including small farm winery labels, but all the supermarket stores have basically
the same two brands of national brand peanut butter. Of course you can not even find the national
brands because they give the private store brand of peanut butter the best shelf position. Why do supermarkets do that? Because the private label is more profitable,
and since they have a monopoly on shelf space they choose to promote the brands that are best
for their bottom line. That does not sound too good for the small
farm wineries, does it? No, I think not. But the supermarkets promised that they will
stock lots of small labels, and help them by “selling local.” Of course they say that now, but actions speak louder than words. When I see twenty brands of peanut butter
on the supermarket shelf, then I will believe that they will support
small farm wineries better than liquor stores do now,
but not before! I think you’re right. All the supermarkets want is the wine sales
profits they don’t care what lies they have to use or false flags they need to wave to
get what they want. I think you would have to be brain dead to
think that they have any interest but their own in this fight. I agree. It is just a grab for money by the supermarkets. They don’t really care at all about small
farm wineries and local grape growers. They are just using them to conceal their greed. Do you know when a supermarket spokesperson
is telling a lie about wine in grocery stores? No, how can you tell? Their lips are moving!

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