Why Wine Snobs Are Faking It | Adam Ruins Everything


(whistling) (upbeat pop music) – Alright ladies, would you like to see our wine list? – That sounds perfect. (thump) (climatic classical music) – Yes, let’s talk about wine. Ha! – There are so many, how
am I supposed to choose. – Have you ever noticed that when it’s time to choose a wine none of us feel like we know what we’re doing. – This one’s fancy, I think. – Since we can’t taste
the wines before we buy them we’re forced to pick
just based on the label. – This one has a frog wearing a hat so I bet that tastes like, mossy? – This one’s by Francis Ford Coppola, I like his movies so I bet it tastes like, um, the godfather? – This one says ketchup, am I holding a bottle of ketchup? (gasp) – And even when we do taste them we doubt our own opinions. – Mmm, this is, um, dry. – This one’s full bodied… – Are you sure? – No, what is a wine body!? – Yeah, this is clearly wet. – So we defer to the opinion
of so called wine experts. – Perhaps I can be of
some assistance ladies. – Oh thank god. – Tell us what tastes good. – Like, we’re pretending this whole time. – But the truth is, everyone is pretending because even though wine connoisseurs want us to believe that their
ratings are objective… – That one’s fit to
drink, that is cheap swill and that is a bottle of ketchup. – And they have supernatural
powers of wine discernment… – Mmm. A 1934, tastes like it was a very cold summer that year and uh (slurps) the vendor’s wife was pregnant, hold on (slurps) with a girl. (gasps) – Here’s the big secret, wine experts can’t tell the difference either. – I beg to differ sir, my
palate is incredibly refined. – Well Frederick Brochette
of the University of Bordeaux would say otherwise. He conducted a series of
tests on unsuspecting wine experts but for the sake of TV
let’s call them wine pranks. – [Voiceover] Wine pranks! – For the first test 54
wine connoisseurs were asked to compare a red and a white wine. Ha, should be pretty easy. – The red is juicy and robust. The white, (slurps) it’s bright with notes
of, uh, vanilla and oak. – Wrong! They’re actually the same wine. (loud buzzing) Half of the bottles were just white wine dyed red and none of the
participants could tell. – I never! – [Voiceover] Wine pranks! – In another test experts were asked to compare two different bottles. One an expensive Grand Cru and the other a cheap table wine. – The Grand Cru, complex,
very very interesting. I shall be returning to the Grand Cru. (coo-coo) – Fon-Du-Tab. It’s light, it’s flat, it’s pretty much what you’d expect. – Ah, that’s interesting because once again they’re the same wine! (screatching) Brochette just put the same wine in two different bottles and none of the socalled wine experts even noticed. – [Voiceover] Plain drinks, wine drinks. Wah-ho! You got wine pranked! – Alright, you’ve convinced me. All wine is terrible
and it tastes the same. – No wine is wonderful and of course wines taste different it’s just totally subjective like all foods, we don’t need sandwhich experts because we know what we like, peanut
butter and sardines. Ha! What? They’re both healthy
fats and it’s what I like. If you don’t like it, it
doesn’t matter because there’s no objective truth to what tastes best. We think of wine as a high class item only accessible by high class people but it’s just tasty formented grapes. So, you know what, forget the snobs. Take risks and drink
what tastes good to you. – Wait, really? You mean I
can drink whatever I want? – Yeah. – Freedom! Ah ha ha ha ha! Who wants to split a
box of white zin? Yeah! (gurgling) I’ve missed this so much! I love it! (gurgling) (thump) (quick beat) – Hey I’m Adam from College Humor if you liked that clip make sure to check out my new show
Adam Ruins Everything Tuesdays at 10pm on Tru
TV, it’s gonna ruin your Tuesday but trust me the rest
of your week will be fine.

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